Do You Have What it Takes to Ascend to the Throne of the World Class?

Dear Peak Performer,

Can a person of average intelligence and modest means ascend to the throne of the world class? After 20 years of research I can tell you that it’s not only possible…it’s PRACTICAL! My best selling book, 177 Mental Toughness Secrets of the World Class, identifies and explains the thought processes, habits, and philosophies of the world’s greatest performers…and gives you action steps so you can implement these secrets immediately and get what you want.

People Who Adopt These 177 Mental Toughness Secrets Will Be Propelled To The Top. . . Both Personally and Professionally.

After 20 years of interviewing, coaching and competing against world-class performers, I have broken down their secrets into mini-modules that are easy to read and simple to understand. Here are examples of Secrets 1-5, just as they appear in the book:


#1 The World Class Operates From Objective Reality

“Amateur performers operate from delusion, pros operate from objective reality. The great ones’ habits, actions, and behaviors are totally congruent with the size and scope of their ultimate vision. That’s why we call them champions.”

– Steve Siebold

In 20 years of competing, coaching and working with performers from various fields, I’ve discovered most amateurs suffer from mild to severe delusion in relation to their efforts and competencies. In other words, most people delude themselves into thinking they are working harder then they are, and that they are more competent than they actually are. Of the five major levels of conscious awareness, (poverty, working, middle, upper, and world) my experience has been that performers at the middle-class levels of consciousness suffer the grandest delusions. The poverty level is barely surviving and living in a very harsh set of circumstances. The working class is punching a mental time clock and counting the days until retirement. They’re usually not expecting much, and no one around them expects much, either. They are typically not concerned about climbing any higher.
It’s the middle class that is most incongruent with reality. They are operating at a high enough level to understand that higher levels exist. Although they don’t expect to get there, the thought crosses their minds from time to time. Because of their low expectations, their actions are incongruent with their desires. In other words, they want to live the life of the world class, but are unwilling to pay the price. Since this reality is too harsh to bear, they delude themselves into thinking they are doing everything in their power to get ahead. Of course, they’re not. They’ll tell you they’re putting in far more time than they are. They’ll swear they are thinking about their vision all the time, but they’re not. The world class is brutally honest with themselves, and they tend to look reality in the face. They err on the side of over-practicing and over-preparing. Champions know that, to ascend to the top, you must first be operating from a mindset of objective reality. Self-deception and delusion have no place in the professional performer’s consciousness.

Action Step for Today: Make a commitment to check delusion at the door. Be honest and ask this critical thinking question: “Are my habits, actions and behaviors congruent with the vision I have for my life?”

World-Class Resource: Get a copy of Leadership and Self-Deception, by The Arbinger Institute. This book made me reexamine my entire belief system. It’s a must-have for your mental toughness library.

#2 World-Class Wealth Begins With World-Class Thinking

“Wealth is the product of a man’s capacity to think.”

– Ayn Rand, 1905-1982,
author, philosopher

If you got out of bed this morning and went to work because you wanted to, you are in control of money. If you got out of bed this morning because you had to, money is in control of you. Even in the wealthiest nation in the world, 99% of the population is being controlled by money. The effect is lack of money. The cause is thinking. Albert Einstein once said, “a problem cannot be solved at the level of consciousness in which it occurs."
Knowing this, champions raise their level of consciousness by studying how the world class creates wealth. The middle class believes formal education is the answer to acquiring wealth, yet very few academics are wealthy. They seek advanced degrees and certifications and are confounded when these things don’t bring them riches. While the great ones are strong advocates of higher education, they don’t believe it has much to do with acquiring money. The middle class trades time for money. The world class trades ideas that solve problems for money. Money flows like water from ideas. The middle class often scorns the world class out of frustration over a lack of money, yet the answer to earning more than they can spend has been in their laps their whole lives. Ideas -- it’s such a simple concept that the majority misses it. The poverty class talks about and regurgitates the past; the middle class talks about other people; and the world class talks about ideas. Professional performers know money doesn’t care in which direction it flows. They know the world will bend over backward to make them rich if it will help them solve their problems. About 150 years ago, Karl Marx was sure the working class, as a whole, would rise up and overcome oppression if they had a chance. What Marx didn’t figure into the equation was the poverty-driven thought process of the people. Give people operating at middle-class consciousness a million-dollar opportunity, and they will find a way to make it back to the middle class. It is where their limited self-image tells them they belong. The difference has nothing to do with reality. It’s all perception in the mind of the performer.

Action Step for Today: Ask this critical thinking question: “At what level of monetary success do I feel most comfortable? a) poverty class b) middle class c) world class.” Where you feel most comfortable reflects your self-image, and most likely, your current status. If you want to become wealthier, begin by raising your self-image by upgrading the self-talk you use regarding money and finances. If all you do is chase more money, you are simply attacking the effect. The cause is how you think, and if you improve the cause, the effect will take care of itself.

World-Class Resource: Read You Were Born Rich, by Bob Proctor. This man knows more about the mind/money connection than anyone alive. I study everything he produces like a scientist. Learn more about him at


#3 Champions Have An Immense Capacity
For Sustained Concentration

“Nothing can add more power to your life than concentrating all of your energies on a limited set of targets.”

– Nido Qubein, speaker, author, philanthropist

Champions are famous for concentrating their energy and efforts on what they want and blocking out anything or anyone who threatens that focus. While average people haphazardly pursue loosely defined goals, champions concentrate on the attainment of a singular purpose with an intensity that borders on obsession. World-class performers invest an inordinate amount of time and energy in selecting their major goals. While the masses consider making changes every New Year’s Eve, the goal setting and planning process is an everyday habit of champions.
When the goals are set, champions put mental blinders on and move forward with dogged persistence and ferocious tenacity. World-class performers create such an intense level of concentration to overcome challenges and achieve goals that it is the last thing they think about before they fall asleep, and the first thing that hits them when they wake up. The great ones dream about their goals so frequently that they often keep pen and paper on the nightstand so they can quickly record any ideas or solutions that come to them in the middle of the night. While average people see world-class performers’ successes as a matter of intelligence or luck, champions know sustained concentration of thought and action is usually the true key to their success.

Action Step for Today: Write down the single most important goal you want to achieve in the next twelve months and make a commitment to concentrate on achieving it – no matter what it takes.

World-Class Resource: Read Focal Point, by Brian Tracy. This book is required reading for all Mental Toughness University clients in corporate America.

#4 Champions Are Driven By Emotional Motivators

“When a performer begins to experience physical or emotional pain in the heat of the battle, the brain, whose primary role is self preservation, asks the question: ‘Why must I suffer?’ The champion will answer the question with the vision they have carefully constructed, and they will continue to fight. Since the masses lack this mental clarity and have no reason to suffer, they quit as soon as the pain kicks in. Developing a world-class vision is the secret to world-class motivation.”

– Steve Siebold

The masses are primarily motivated by extrinsic motivators, such as material possessions and money. The world class is motivated intrinsically, by their dreams, desires and passions. External motivation is short lived, while internal motivation is nearly impossible to exhaust until the goal is achieved. The rah-rah, jump-up-and-down motivational pep talks are fun and temporarily motivating, yet lack the real fire emotional motivators generate. World-class leaders know the secret to motivating themselves and others is discovering what they will fight for when the going gets tough. The great ones move from logic-based motivators to emotion-based motivators. They know the key to finding the true power of the individual lies in the deep recesses of the psyche. The process great leaders and coaches use is tedious, time consuming, and simple: ask questions, and don’t stop until you have landed on the emotional hot buttons. World-class coaches keep digging until they hit the vein of gold – when the performer begins answering in terms of how they feel, as opposed to what they think. When they hit the vein of gold, they continue to probe until the performer reaches an emotional high point, known in performance circles as the white moment. The white moment is the strongest emotional driver of a performer. Coaches use emotional drivers to motivate and inspire performers to push far beyond their threshold of pain, to accomplish feats that, without this level of motivation, would be impossible.

Action Step for Today: Ask these five critical thinking questions:
1) What am I willing to fight for?
2) What values do I hold dearest to my heart?
3) What values would I be willing to die for?
4) If I could achieve a single thing, what would make
all my hard work worth the struggle?
5) If I had thirty seconds left to live, what would I tell
my children are the three most important things I learned about how to live a happy life?

Your answers will tell you a lot about what drives you emotionally.

World-Class Resource: Read Authentic Happiness, by Martin Seligman, Ph.D.


#5 The Great Ones Separate Truth From Fact

“We have to live today by what truth we can get today and be ready tomorrow to call it falsehood.”

– William James,
1842-1910, author

While average performers tend to believe truth and fact are the same, the world class knows there is a difference. Champions use their critical thinking skills to make a clear distinction between truth and fact. Fact is reality. Truth is our perception of reality, and perceptions are subjective. One person perceives giving to charity as an expense, while another perceives it as an investment in someone else’s life. The fact is that many people give to charity; whether it’s an expense or an investment is a perception. Which line of thinking represents truth?
Both. In the minds of individuals, perception equals truth. This subtle distinction allows the great ones to understand themselves and others at a higher level of awareness. The masses tend to operate from truth, which is often a distorted version of facts. Champions make decisions based on facts, not feelings. The world class also uses this understanding of truth and fact in their mental programming. The great ones know the conscious mind functions most effectively on fact, while the subconscious can be programmed with truth. Since the subconscious is unable to make the distinction between fact and truth, champions program their subconscious minds to believe their visions, dreams and ideas as truths. Because the subconscious doesn’t have the ability to reject an idea, it accepts it as truth and begins to create behaviors that are congruent with this new “truth.” The conscious mind knows this “truth” is not fact, and tension begins to build between the conscious and subconscious, creating cognitive dissonance. As a result, the two go to work to create congruency. The great ones are not only aware of the difference between truth and fact, but they also know how to use them both to get what they want.

Action Step for Today: Write down 10 things you know are fact, and rethink each by asking, “Is this really a fact, or a truth I’ve created from my own or others’ perceptions?” For example: is it a fact that the sky is blue? Is it a fact that you are a nice person? Is it a fact that the faithful will be rewarded in heaven? You’ll see how often we operate from truth, rather than fact.

Some MORE of the Mental Toughness Secrets You Will Learn:

  • Champions Lead Through Facilitated Introspection
  • The World Class Compartmentalize Their Emotions
  • The World Class Are Ferociously Cooperative
  • The Great Ones Possess Supreme Self Confidence
  • The World Class Embrace Metacognition
  • The World Class Are Coachable
  • Champions Know Why They Are Fighting
  • The World Class Operate From Love and Abundance
  • School Is Never Out For The Great Ones
  • Champions Are Interdependent
  • The Great Ones Are Bold
  • Champions Are Zealots For Change
  • The Great Ones Don’t Give Back…They Just Give
  • Champions Are Masters Of Mental Organization
  • The Great Ones Only Negotiate Win-Win Deals
  • Champions Seek Balance
  • Champions Believe In Honesty
  • The Great Ones Aren’t Afraid To Suffer

And 154 MORE Mental Toughness Secrets You Can Use Immediately!

Here’s What The World Class is Saying About This Book:

"Siebold's book is a masterpiece. A work of genius."
Dr. Joe Vitale
co-star of The Secret

“I find this book and Steve Siebold’s mental toughness process to be life changing and liberating. I had a great personal and professional life before I was introduced to mental toughness. After three years of consecutive training, I have a superior life. Steve Siebold is the master of helping people prepare to win.”

Lou Wood
Region Business Director
Johnson & Johnson/OMP

“This book uncovers the subtleties of success that move people from good to great. Steve Siebold compares the middle class to the world class throughout this work and takes no prisoners. Get ready to throw your excuses away. What you're holding in your hands is a long-awaited success and process manual.”

Polly A. Bauer
Former President/COO
Home Shopping Network
Credit Corporation

“Steve’s teachings will educate you about the importance of discipline and help you become a world-class thinker and performer.”

Roger D. Graham Jr.
Senior Vice President
Yamanouchi Pharma-America

“In a unique and informative manner, Steve Siebold proves you don’t need innate talent to achieve greatness… but you do need to learn and understand the habits of thinking and behaving in ways that will get you there. This book gives you those secrets.”

Jack Maitland
Super Bowl Champion Running Back
Baltimore Colts (1970)

“During my years of being involved in top leadership roles throughout the world, I have met and worked with many leaders. Steve Siebold is one of the most outstanding leaders I have ever met. He is continually searching for new ideas and techniques that can help leaders become more mentally tough. This book is a gift to the world that every serious leader should read and study.”

John R. Spannuth
United States Water Fitness Association

“Steve’s book is a practical textbook that specifically targets opportunities for self improvement. It’s the kind of book you will want to keep on your desk and reference often.”

Charlie Eitel
The Simmons Company

“Having built three separate million-dollar businesses in the last ten years, a key part of my success can be attributed to the fact that I have read and applied the key lessons from more than one hundred books written by successful people. The book has the phrase ‘world class’ in the title, and I can honestly endorse the fact that both the content and the structure of the book live up to this billing. Thank
you for a truly inspired piece of work.”

Steve Bolton
Managing Director
Mobile Team Challenge Europe

“This book is a recipe for a great life. Steve makes it easy and convenient for you to say “I’ll have what the champions are having.” Steve Siebold is no ordinary coach, and this is no ordinary book. Don’t read it—study it!”

Larry Wilson
Wilson Learning

“Steve Siebold is the master of mental toughness training, and this book reveals the secrets he’s been teaching corporate America for years. If you want better results, get every member of your team a copy of this book and have them study it. I recommend this book and Steve’s Mental Toughness University program to every company I speak to.”

Keith Harrell
Professional Speaker/Author
Attitude is Everything

“If you're interested in jump-starting a journey of personal transformation, pick this book up and dive in anywhere. It's a treasure chest of compelling messages and practical exercises. It's up to you to do the work, but Steve Siebold will point you to all the right launching points.”

Amy Edmondson, Ph.D.
Professor of Business Administration
Harvard Business School

Here’s my story in a nutshell:

I competed on the National Junior Tennis Circuit from 1971-1982. I trained 3-5 hours per day 6-7 days a week and traveled extensively. My dream was to be ranked among the Top 10 players in the world.

Long story short, I captured 57 junior singles and doubles titles during my 11 years on the junior tour. I represented the United States in International competition 7 times. I played briefly in college for one of the strongest NCAA Division I schools in the country and was drafted by Yugoslavia to compete on the European professional club tour. I competed in small money professional events for two years and ended my career hovering around the top 500 players in the world.

Long story short: I fell far short of my potential.

After that I began coaching nationally ranked junior players and professional hopefuls. I used to sit up late at night thinking about why I failed to make my dream a reality. I knew I had the talent. The best coaches in the country had been telling me that for years. I knew I had the work ethic, dedication, and desire. So what was it?

It was my lack of mental toughness.

Oh, don’t get me wrong. I was a fierce competitor. I loved to win and hated to lose. I was obsessed with winning, especially during the early years. But some days I was much more focused than others. Some days I wasn’t sure I wanted to be on the tennis court at all. By the time I was a sophomore in high school I was totally burned out and couldn’t figure out why I was even playing tennis. My workouts got sloppy and my results showed it.

One night as I lay awake in bed, I realized if I had had more training in the area of mental toughness at an early age, I probably would have realized my dream. Of course, back in the 1970’s mental toughness consultants didn’t even exist. If they had, I believe it would have made all the difference in the world.

That’s the night I decided I would become an expert in mental toughness training. Not by getting a degree in psychology, but by studying the greatest performers in the world like a scientist and uncovering what made them great. I would learn the secrets on the street instead of in the classroom. After all, I already had a lifetime of experience competing in world-class competition. All I needed to do was hone in on the subtleties that separated the great performers from everyone else.

It took years of research, interviews, and observation. But by the early 1990’s, I was starting to understand the group of people I affectionately labeled ‘The Great Ones’.

I started to see where I had missed the boat, and I realized it wasn’t by much. I had been close to world-class mental toughness, but got derailed due to a few major mistakes: check to see if you’re making any of these errors in thinking that cost me my dream…so it won’t cost you yours:

Mistake # 1. I listened to too many people.

Everyone around me had an opinion about how I should train, compete, and think. Looking back now I realize that all of these people meant well, but most were middle-class thinkers who didn’t even understand world-class thinking. What I discovered is that the world class builds mentor teams of people who are far more successful then they are, and that’s where they go for coaching and advice. They tend to block everyone else out.

Mistake # 2. My friends were all ‘middle-class thinkers’

I realized that almost everyone I hung out with fell into middle class thinking. In other words, they were nice, average people…getting middle-class results. Middle-class thinkers believe the world-class results are for other people. They refer to world-class thinking as ‘ Pie in the sky’ and ‘Unrealistic’. My mom told me when I was 5 years old to be careful whom I hung out with because I would begin to think like them eventually. I wish I had paid more attention to that advice.

Mistake # 3. I didn’t know that consciousness was contagious

I had no idea that the middle-class thinkers I was spending most of my time with were literally rubbing off on my thought processes, habits and philosophies. I had started out thinking like a champion and getting world-class results, but the more I hung around people with middle-class consciousness the more I became like them. As a matter of fact, the less success I had, the more they seemed to accept me. I think it made them feel better about their own middle-class results.

Mistake # 4. I didn’t understand that world-class habits, actions and behaviors are driven by world-class expectation.

I always thought desire was the driving force behind motivation, but I was wrong. Everyone wants great results in their life, but how many people do you know putting in a Herculean effort to get those results? Probably very few, and the reason says more about their level of expectation than it does about their desire. When I was 10 years old there were only a handful of kids in the world who could beat me. When I walked on the court with anyone else, I always expected to win. Therefore I was extremely motivated to train and practice. My expectation of success kept me outworking my competitors. When my ranking started to drop and my positive expectation followed, my motivation began to wane. I still had the desire to win, but I no longer expected to win.

Mistake # 5. I didn’t know that behavior follows belief

I didn’t know anything about the law of cause and effect. I didn’t know that if you want to upgrade your results, you go straight to the cause. If you want to find out why you are getting the results you’re getting in any area of your life, do a through examination of the beliefs you have that surround that area. Beliefs are the cause and behavior is the effect. If you upgrade what you believe you will upgrade your behavior, and when you upgrade your behavior you upgrade your results. When I believed I was a champion, I trained like a champion. When I believed I was washed up, I trained like a loser.

These are just a few of the many subtle mistakes I made that cost me my dream of being a professional tennis champion. After studying professional performers for 20 years I have identified dozens of what I have come to call, ‘Mental Toughness Secrets’. I call them ‘secrets’ because most people aren’t aware of them. Not to sound cliché’, but if I knew then what I know now about how world-class performers are trained to think, I might have been one of the best tennis players in the world. (my mom thinks so, anyway!)

Is Knowledge Power?

You bet it is! As I have traveled along this road uncovering the mental toughness secrets of the world class I have implemented as many of these ideas as possible…and results have always followed. (I just need to implement them more often!) Like most people, my middle-class thinking habits are always threatening to make a comeback, and sometimes they do. But that being said, here’s what I’ve experienced over the last 20 years:

“Every time I discipline myself to think and behave like a champion, I get world-class results. The same is true for our clients. It’s so predictable it’s scary”

I don’t want to sound like I’m speaking in ‘absolutes’. We all know that life is not black and white, but varying shades of gray. That being said, I challenge you to read my new book, 177 Mental Toughness Secrets of the World Class, and then tell me that these are not the answers to world-class success, fulfillment and happiness. Harvard Business School has reviewed it. Fortune 500 CEO’s have read it. Multi-millionaire entrepreneurs have studied it, and everyone seems to say the same thing:

The answers to world-class thinking are contained in the pages of this book. Studying them will give you an edge over your competitors. Following through and acting on them will change your life.




Mental Toughness moves people from good to great.

As a Mental Toughness consultant to some of the most successful Fortune 500 sales and management teams in America, I’ll give you the bottom line on what mental toughness training does: It moves people from good to great. Quite honestly, low level performers don’t seem improve much through mental toughness training. Neither do the ego driven types who think they already know it all. I regularly advise executive teams to purge these two groups of people from their companies. Lazy people are afflicted with too many bad habits and are too expensive to retrain. Egomaniacal performers have a closed belief system that is rooted in fear. Their ego is a shield used to mask feelings of inferiority. These people can also be retrained, but it can take years to transform a fear-based thinker into a world-class thinker. A person who is terrified of his or her own inadequacies will cling to their egocentrism for dear life.

Mental Toughness Training targets the ‘good’ and ‘very good’ performer.

The good and very good performers always seem to thrive on mental toughness training. These people are open-minded, successful, and aware that there is always a higher level of performance to be attained, no matter how good they already are. These people often climb from middle-class to world-class results very quickly, and it all begins with their thinking. The 177 Mental Toughness Secrets of the World Class opens their minds to how the great ones think, and then asks them this critical thinking question: “ Do I think like that?”

How about you?

If you’re ready to supercharge your thinking and catapult your career, don’t read this book: Study it.
I wrote this book in a “USA Today” newspaper type of format. It’s to easy so read because each Mental Toughness Secret is self contained and stands alone. Each Secret has an “Action Step” to follow. And…




This book represents over 20 years of research and study with some of the world’s greatest performers. I hope you will take advantage of the lessons it teaches and get the results you’re after.

I wish you the very best!


Steve Siebold
Mental Toughness University

P.S. Be sure to read Secrets # 42, 67, 143, 177 a couple of times. These 4 ‘Secrets’ have been worth a small fortune to me.

P.P.S. After you study this book for a while, email me and let me know what you think. Be sure to include the successes you’ve had as a result of applying these ideas. My email address is

About The Author

Steve Siebold, is an internationally recognized expert in the field of mental toughness training. His clients include Johnson & Johnson, Toyota, CMGI, Coldwell Banker, GlaxoSmithKline, Monster, Yamanouchi, Miller Brewing, Ortho-McNeil, and others. As the founder of Mental Toughness University, he addresses more than 60 live audiences per year, and serves as a performance consultant to Fortune 500 sales and management teams. Mental Toughness University graduates include business leaders from all 50 states in the U.S., every province in Canada, Australia, New Zealand, England, and Sweden. Steve has been awarded the Certified Speaking Professional designation by the National Speakers Association, a designation held by fewer than 10% of Professional Speakers worldwide. He is the President of Gove-Siebold Group, publishers of Champions Magazine, with over 31,000 subscribers around the globe.

958 McEver Road Suite D-1 • Gainesville, GA 30504 • 678-971-1692
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