"Siebold's book is a masterpiece. A work of genius."
Dr. Joe Vitale
co-star of The Secret
“I find this
book and Steve Siebold’s mental toughness process to be life changing
and liberating. I had a great personal and professional life before
I was introduced to mental toughness. After three years of consecutive
training, I have a superior life. Steve Siebold is the master of helping
people prepare to win.”
Region Business Director
Johnson & Johnson/OMP
uncovers the subtleties of success that move people from good to great.
Steve Siebold compares the middle class to the world class throughout
this work and takes no prisoners. Get ready to throw your excuses away.
What you're holding in your hands is a long-awaited success and process
Home Shopping Network
teachings will educate you about the importance of discipline and help
you become a world-class thinker and performer.”
Senior Vice President
“In a unique
and informative manner, Steve Siebold proves you don’t need innate
talent to achieve greatness… but you do need to learn and understand
the habits of thinking and behaving in ways that will get you there.
This book gives you those secrets.”
Super Bowl Champion Running Back
Baltimore Colts (1970)
years of being involved in top leadership roles throughout the world,
I have met and worked with many leaders. Steve Siebold is one of the
most outstanding leaders I have ever met. He is continually searching
for new ideas and techniques that can help leaders become more mentally
tough. This book is a gift to the world that every serious leader should
read and study.”
United States Water Fitness Association
book is a practical textbook that specifically targets opportunities
for self improvement. It’s the kind of book you will want to keep
on your desk and reference often.”
The Simmons Company
three separate million-dollar businesses in the last ten years, a key
part of my success can be attributed to the fact that I have read and
applied the key lessons from more than one hundred books written by
successful people. The book has the phrase ‘world class’
in the title, and I can honestly endorse the fact that both the content
and the structure of the book live up to this billing. Thank
you for a truly inspired piece of work.”
Mobile Team Challenge Europe
is a recipe for a great life. Steve makes it easy and convenient for
you to say “I’ll have what the champions are having.”
Steve Siebold is no ordinary coach, and this is no ordinary book. Don’t
read it—study it!”
is the master of mental toughness training, and this book reveals the
secrets he’s been teaching corporate America for years. If you
want better results, get every member of your team a copy of this book
and have them study it. I recommend this book and Steve’s Mental
Toughness University program to every company I speak to.”
Attitude is Everything
interested in jump-starting a journey of personal transformation, pick
this book up and dive in anywhere. It's a treasure chest of compelling
messages and practical exercises. It's up to you to do the work, but
Steve Siebold will point you to all the right launching points.”
Professor of Business Administration
Harvard Business School
my story in a nutshell:
I competed on the
National Junior Tennis Circuit from 1971-1982. I trained 3-5 hours per
day 6-7 days a week and traveled extensively. My dream was to be
ranked among the Top 10 players in the world.
Long story short,
I captured 57 junior singles and doubles titles during my 11 years on
the junior tour. I represented the United States in International competition
7 times. I played briefly in college for one of the strongest NCAA Division
I schools in the country and was drafted by Yugoslavia to compete on
the European professional club tour. I competed in small money professional
events for two years and ended my career hovering around the top 500
players in the world.
story short: I fell far short of my potential.
After that I began
coaching nationally ranked junior players and professional hopefuls.
I used to sit up late at night thinking about why I failed to make my
dream a reality. I knew I had the talent. The best coaches in the country
had been telling me that for years. I knew I had the work ethic, dedication,
and desire. So what was it?
was my lack of mental toughness.
get me wrong. I was a fierce competitor. I loved to win and hated to
lose. I was obsessed with winning, especially during the early years.
But some days I was much more focused than others. Some days I wasn’t
sure I wanted to be on the tennis court at all. By the time I was a
sophomore in high school I was totally burned out and couldn’t
figure out why I was even playing tennis. My workouts got sloppy and
my results showed it.
One night as
I lay awake in bed, I realized if I had had more training in the area
of mental toughness at an early age, I probably would have realized
my dream. Of course, back in the 1970’s mental toughness consultants
didn’t even exist. If they had, I believe it would have made all
the difference in the world.
night I decided I would become an expert in mental toughness training.
Not by getting a degree in psychology, but by studying the greatest
performers in the world like a scientist and uncovering what made them
great. I would learn the secrets on the street instead of in the classroom.
After all, I already had a lifetime of experience competing in world-class
competition. All I needed to do was hone in on the subtleties that separated
the great performers from everyone else.
took years of research, interviews, and observation. But by the early
1990’s, I was starting to understand the group of people I affectionately
labeled ‘The Great Ones’.
I started to see
where I had missed the boat, and I realized it wasn’t by much.
I had been close to world-class mental toughness, but got derailed due
to a few major mistakes: check to see if you’re making any of
these errors in thinking that cost me my dream…so it won’t
cost you yours:
# 1. I listened to too many people.
me had an opinion about how I should train, compete, and think. Looking
back now I realize that all of these people meant well, but most were
middle-class thinkers who didn’t even understand world-class thinking.
What I discovered is that the world class builds mentor teams of people
who are far more successful then they are, and that’s where they
go for coaching and advice. They tend to block everyone else out.
# 2. My friends were all ‘middle-class
I realized that
almost everyone I hung out with fell into middle class thinking. In
other words, they were nice, average people…getting middle-class
results. Middle-class thinkers believe the world-class results are for
other people. They refer to world-class thinking as ‘ Pie in the
sky’ and ‘Unrealistic’. My mom told me when I was
5 years old to be careful whom I hung out with because I would begin
to think like them eventually. I wish I had paid more attention to that
# 3. I didn’t know that consciousness
I had no idea that
the middle-class thinkers I was spending most of my time with were literally
rubbing off on my thought processes, habits and philosophies. I had
started out thinking like a champion and getting world-class results,
but the more I hung around people with middle-class consciousness the
more I became like them. As a matter of fact, the less success I had,
the more they seemed to accept me. I think it made them feel better
about their own middle-class results.
# 4. I didn’t understand that world-class
habits, actions and behaviors are driven by world-class expectation.
I always thought
desire was the driving force behind motivation, but I was wrong. Everyone
wants great results in their life, but how many people do you know putting
in a Herculean effort to get those results? Probably very few, and the
reason says more about their level of expectation than it does about
their desire. When I was 10 years old there were only a handful of kids
in the world who could beat me. When I walked on the court with anyone
else, I always expected to win. Therefore I was extremely motivated
to train and practice. My expectation of success kept me outworking
my competitors. When my ranking started to drop and my positive expectation
followed, my motivation began to wane. I still had the desire to win,
but I no longer expected to win.
# 5. I didn’t know that behavior follows
I didn’t know
anything about the law of cause and effect. I didn’t know that
if you want to upgrade your results, you go straight to the cause. If
you want to find out why you are getting the results you’re getting
in any area of your life, do a through examination of the beliefs you
have that surround that area. Beliefs are the cause and behavior is
the effect. If you upgrade what you believe you will upgrade your behavior,
and when you upgrade your behavior you upgrade your results. When
I believed I was a champion, I trained like a champion. When I believed
I was washed up, I trained like a loser.
These are just a
few of the many subtle mistakes I made that cost me my dream of being
a professional tennis champion. After studying professional performers
for 20 years I have identified dozens of what I have come to call, ‘Mental
Toughness Secrets’. I call them ‘secrets’ because
most people aren’t aware of them. Not to sound cliché’,
but if I knew then what I know now about how world-class performers
are trained to think, I might have been one of the best tennis players
in the world. (my mom thinks so, anyway!)
You bet it is!
As I have traveled along this road uncovering the mental toughness secrets
of the world class I have implemented as many of these ideas as possible…and
results have always followed. (I just need to implement them more often!)
Like most people, my middle-class thinking habits are always threatening
to make a comeback, and sometimes they do. But that being said, here’s
what I’ve experienced over the last 20 years:
time I discipline myself to think and behave like a champion, I get
world-class results. The same is true for our clients. It’s
so predictable it’s scary”
I don’t want
to sound like I’m speaking in ‘absolutes’. We all
know that life is not black and white, but varying shades of gray. That
being said, I challenge you to read my new book, 177 Mental Toughness
Secrets of the World Class, and then tell me that these are
not the answers to world-class success, fulfillment and happiness. Harvard
Business School has reviewed it. Fortune 500 CEO’s have read it.
Multi-millionaire entrepreneurs have studied it, and everyone seems
to say the same thing:
answers to world-class thinking are contained in the pages of this book.
Studying them will give you an edge over your competitors. Following
through and acting on them will change your life.
Mental Toughness moves people from good to great.
As a Mental Toughness
consultant to some of the most successful Fortune 500 sales and management
teams in America, I’ll give you the bottom line on what mental
toughness training does: It moves people from good to great.
Quite honestly, low level performers don’t seem improve much through
mental toughness training. Neither do the ego driven types who think
they already know it all. I regularly advise executive teams to purge
these two groups of people from their companies. Lazy people are afflicted
with too many bad habits and are too expensive to retrain. Egomaniacal
performers have a closed belief system that is rooted in fear. Their
ego is a shield used to mask feelings of inferiority. These people can
also be retrained, but it can take years to transform a fear-based thinker
into a world-class thinker. A person who is terrified of his or her
own inadequacies will cling to their egocentrism for dear life.
Toughness Training targets the ‘good’ and ‘very good’
The good and very
good performers always seem to thrive on mental toughness training.
These people are open-minded, successful, and aware that there is always
a higher level of performance to be attained, no matter how good they
already are. These people often climb from middle-class to world-class
results very quickly, and it all begins with their thinking. The 177
Mental Toughness Secrets of the World Class opens their minds
to how the great ones think, and then asks them this critical thinking
question: “ Do I think like that?”
ready to supercharge your thinking and catapult your career, don’t
read this book: Study it.
I wrote this book in a “USA Today” newspaper type of format.
It’s to easy so read because each Mental Toughness Secret is self
contained and stands alone. Each Secret has an “Action Step”
to follow. And…